L’Oreal Paris

Asking For It

Everyone agrees that they can't stand street harassment, but most of us don't stand up against it when we see it happening. Through a social experiment, we made the choice clear - stand up or stand by.

Awards:
The ADCC Gold Award: Public Service Out-of-Home, The ADCC Gold Award: Experiential/Live Events,
Silver Effies: Social Good, Marketing Awards: Public Service

Senior AD: Adil Abdel-Gabar |. Senior CW: Roya Hakami | ECD: Dave Roberts | Designer: Johan Hogdahl