Mastercard

To get more people shopping local during the holidays, we created an original storybook featuring real small businesses, then brought it to life as an immersive experience along the town’s main street – complete with an audiobook that doubled as a guide.

Senior AD: Adil Abdel-Gabar |. Senior CW: Roya Rutledge | CD (AD): Benjamin Playford | CD (CW): Athina Lalljee