SickKids VS TheUnknown

“Be a Light” Integrated Campaign 

Awards:
CLIO, Applied Arts, Communication Arts, Advertising & Design Club of Canada Awards, Marketing Awards

AD: Adil Abdel-Gabar |. CW: Roya Hakami | ACD (AD): Andrea Romanelli | ACD (CW): John Taylor

CD: Valentine Ho | GCD: Mario Cesareo | ECD: Craig Mcintosh | ECD: Jaimes Zentil

Behind the Scenes

The Process

With the restrictions posed by Covid, we weren’t able to shoot photography at the SickKids hospital.
In spite of this, we were still challenged to create assets that felt insitu and on brand with the VS look and feel.

It started with capturing patients against a studio backdrop.

Then we needed to find preexisting shots of the hospital to leverage.

And with some postproduction and retouching magic, we were able to achieve this.

Final Output